The Collective: Conversations
This is where we discuss and unpick marketing in all forms. Helping you to up-level your knowledge.
The Role of Transparency and Accountability in Ethical Fashion Marketing
Discover the crucial role of transparency and accountability in ethical fashion marketing. Learn how sustainable brands can build trust, engage consumers, and create lasting impact through honest practices and open communication.
Crafting a Unique Branding Proposition: Stand Out in a Crowded Market
Learn how to craft a unique branding proposition that stands out in a crowded market. Discover key steps including audience research, defining USPs, creating a compelling brand story, and maintaining consistency. Elevate your brand’s identity and resonate deeply with your audience.
Emotional Connection in Customer Communication
In the fast-paced world of marketing, where strategies evolve rapidly and trends come and go, one aspect remains timeless: the importance of fostering emotional connections with customers.
Gain easy to implement tips to connect with your audience.
What should branding guidelines include? - the *secret sauce* you may be missing
With more and more brands emerging every day, businesses need to be able to stay current, consistent and in the limelight. Today, let's delve into branding guidelines and what they should be including! You can also receive FREE branding guidelines template to aid your brand journey.
Why Branding Matters: Fashion - The Lifestyle Approach
With more and more brands emerging every day, businesses need to be able to stay current, consistent and in the limelight. Today, let's delve into branding and how it directly shapes the behaviours of fashion-conscious consumers.